Dear Mr. Reed Hastings
September 20th, 2011(I originally sent this as a reply to Mr. Netlix’s email to every customer. Of course it was sent from an automated mailbox, and cannot be responded to. Pretty much like everything else at Netflix, they don’t actually want to interact with their customers)
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Dear Mr Reed Hastings,
You completely missed the boat here.
Your customers don’t care, at all, what your business needs are. To every one of us, a movie is a movie, whether on disk or online. Managing those movies using a single service (Netflix) was a MAJOR part of the value of your service.
By splitting apart these two delivery methods, you have in a single swoop, destroyed one of the biggest value propositions of your company.
I have been a long time Netflix subscriber, and have recommended and signed up scores of friends and family for your service over the years. But over the past couple of years, I have noticed ongoing removal of functionality from the clients, and a growing ignorance of what your customer base actually cares about.
I am still a customer for the time being, but I won’t likely be for much longer. Being a streaming + mail service is unique. Just streaming puts you in competition with a half dozen other companies.
And if I leave, you can count on a whole lot of friends and family to go with me.
You need to rethink your strategy seriously. Maintaining compatibility for two different delivery methods is difficult, but running a business without any customers is a lot more difficult.
Sincerely,
Tyler Gibson










